Privacy Policy
Midwest Mine Services Privacy Policy
Last Updated: August 18, 2026
Privacy Policy
Midwest Mine Services ("Midwest Mine Services," "MMS," "we," "us," or "our"), a subsidiary of Alta Equipment Company, respects your privacy and is committed to protecting the personal information you provide through www.midwestmine.com (the "Website").
This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices available to you regarding your information.
By accessing or using this Website, you consent to the practices described in this Privacy Policy.
Information We Collect
Information You Provide
We may collect information that you voluntarily provide, including:
Name
Company name
Job title
Mailing address
Email address
Phone number
Project information
Equipment inquiries
Service requests
Quote requests
Information submitted through forms, email, or other communications
You are not required to provide personal information simply to browse the Website. However, certain services and requests may require it.
Information Collected Automatically
When you visit our Website, we may automatically collect information such as:
IP address
Browser type
Device information
Operating system
Pages viewed
Time spent on pages
Website navigation behavior
Referral source
Geographic region derived from your IP address
This information helps us operate, maintain, improve, and secure the Website.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
Operate and maintain the Website
Improve Website functionality
Analyze Website traffic
Understand visitor behavior
Improve user experience
Measure marketing effectiveness
You may disable cookies through your browser settings. However, disabling certain cookies may affect Website functionality.
Analytics and Marketing Tools
We may use third-party analytics, reporting, advertising, and marketing tools to understand Website performance, improve user experience, and support our marketing efforts. Specific tools may change from time to time.
These tools may collect information about Website visits and user interactions to help us understand Website performance and improve our marketing efforts.
Information collected through these services is subject to the privacy practices of the respective providers.
How We Use Information
We may use information we collect to:
Respond to inquiries and requests
Provide quotations and product information
Deliver requested services
Communicate with customers and prospective customers
Improve Website functionality
Analyze Website traffic and user behavior
Send product, service, and company updates
Comply with legal obligations
Protect our rights, property, personnel, and customers
We use information only for legitimate business purposes consistent with this Privacy Policy.
How We Share Information
We do not sell personal information.
We may share information with:
Service Providers
Third-party vendors that assist us with:
Website hosting
Data storage
Analytics
Marketing services
Customer relationship management (CRM) systems
IT support
These providers receive only the information necessary to perform their services.
Corporate Affiliates
We may share information with:
Alta Equipment Company
Affiliate entities
Subsidiaries
for operational, sales, customer support, and business management purposes.
Legal Requirements
We may disclose information when required to:
Comply with applicable law
Respond to lawful government requests
Enforce our agreements
Protect our rights and property
Prevent fraud or security incidents
Marketing Communications
We may send communications regarding:
Products
Services
Promotions
Company updates
Industry information
You may opt out of marketing emails at any time by:
Clicking the unsubscribe link in an email, or
Contacting us directly
Operational or transactional communications may still be sent when necessary.
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information.
Despite our efforts, no website, network, transmission, or storage system can be guaranteed completely secure. Accordingly, we cannot guarantee absolute security of information transmitted online.
Data Retention
We retain personal information only for as long as reasonably necessary to:
Provide requested services
Maintain business records
Meet legal and regulatory requirements
Resolve disputes
Enforce agreements
After retention periods expire, information may be deleted or anonymized.
Your Privacy Rights
Your Privacy Rights
Depending on applicable law, you may have the right to:
• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of personal information
• Request limitations on certain processing activities
• Request information regarding how your data is used
• Exercise any additional privacy rights available under applicable state or federal law
Residents of certain states may have additional privacy rights under applicable law. Midwest Mine Services will respond to verified requests in accordance with applicable legal requirements.
To exercise these rights, contact us using the information below.
Children's Privacy
This Website is intended for business users and adults.
We do not knowingly collect personal information from children under 16 years of age. If we become aware that such information has been collected, we will take reasonable steps to delete it.
Third-Party Websites
This Website may include links to third-party websites.
We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of those websites before providing information.
Do Not Track Signals
Some web browsers offer a "Do Not Track" feature.
Because no common industry standard currently exists for responding to these signals, our Website may not respond to Do Not Track requests.
Michigan Governing Law
This Privacy Policy shall be governed by the laws of the State of Michigan.
Any disputes related to this Privacy Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in Oakland County, Michigan.
Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes become effective upon posting to the Website. The date at the top of this page indicates the most recent revision.
We encourage users to review this Privacy Policy regularly.
Contact Us
Midwest Mine Services
6185 N Drouillard Rd
Northwood, Ohio 43619
Email: mms.sales@altg.com
Phone: (419) 693-5000
If you have questions regarding this Privacy Policy or our privacy practices, please contact us using the information above.